Be Boulder. Graphic Marks
Be Boulder. is one of the core elements used to express CU Boulder’s visual identity. It is always set in Helvetica Neue Extra Black Condensed (107). Always use approved artwork. Do not under any circumstances attempt to match this letterform with other typefaces, no matter how similar they may appear. This will ensure consistent use in all applications.
Horizontal Non-Stacked Version
The horizontal version is primarily used for headlines and sign offs.
The minimum space required around must be at least half the height of the 'B' in Be Boulder.
Stacked Version
The minimum space required around must be at least half the height of the 'B' in Be Boulder.
Be statements should be used most often as a headline, with the modifier statements conveying what the CU Boulder experience can help you achieve and become. There should always be three Be statements used with this version; however, Be statements may also be used on their own as headings or headlines. Be statements should always be set in Helvetica Neue Extra Black Condensed (107), Be Boulder is set in Helvetica Neue Extra Black Condensed (107). Gold type on white is not accessible and therefore is not permissible within any design, including Be statements. Only use gold type on black or white type on black for Be statements.
Note: Accessible gold adjustments are currently being developed for the CU Boulder and Be Boulder design element system. Once complete, guidance will be added to this page.
Be Boulder version 2 (Subline modifier) allows each academic department to customize their material while being obvious where it is coming from. The sub-line does not have to be the department’s name, but should relate in some way to the message being conveyed. The sub-line should always have a preposition (“In,” “With,” etc.) in upper and lower case, and the department in upper case. Version 2 may be used as a headline or a sign-off, and should reinforce what can be achieved at CU Boulder. Be Boulder. and the supporting subline are set in Helvetica Neue Extra Black Condensed (107).
