Meg Campbell, assistant professor of marketing at the CU-Boulder College of Business, won the best paper award at the Fourth International Research Seminar on Marketing Communications and Consumer Behavior. Her paper, "Brand Familiarity and the Onset of Advertising Wearout" was selected from among 36 papers for the award. The conference, sponsored by the Institute d'Administration des Enterprises, was held in La Londe les Maures, France, in June.