Phone with apps.

The appeal of an almighty ‘super app’ to rule your phone

Sept. 21, 2023

Among America’s tech giants, the race is on to create apps that do everything for consumers. But will they be able to replicate the success of Asia’s super apps? Get Professor Tony Tong’s take.

Football players kneeling on the sidelines

The NFL’s ‘take a knee’ movement and its impact on workplace protest

Sept. 14, 2023

CU Boulder research shows that kneeling during the national anthem in protest of racial injustice negatively affected the careers of the first 50 players to do so. And the study’s implications reach beyond football.

Calculator and money.

Why Biden’s war on junk fees may not save you money

Aug. 9, 2023

Legislating fees can have unintended consequences, including a redistribution of costs. Get CU marketing professor Amit Bhattacharjee's take.

New X logo on a computer screen

Rebranding is risky business, but here’s why trading Twitter for X just might work

July 27, 2023

Companies change their name for many reasons, all with the hope of creating “stronger, favorable, unique associations." Get CU Marketing Professor Donald Lichtenstein’s take.

Three people in a movie theater.

Should we see ‘Barbie’ or ‘Oppenheimer?’ Why you should always state a preference

July 26, 2023

A recent study on joint decision-making found that no-preference communication has a negative impact on relationships.

Board room.

Why and when gender diversity in middle management gives companies a competitive advantage

July 18, 2023

Hiring or promoting more women into middle management positions leads to better financial performance, according to a recent study co-authored by CU researcher Tony Kong.

Traffic at an intersection.

In the wake of COVID-19, traffic congestion dropped but crash severity soared

July 12, 2023

Studying speed, traffic and crash data on California highways during the initial COVID-19 response, CU Boulder researchers found that the frequency of severe crashes increased due to lower congestion and higher speeds.

Diners and servers in a restaurant.

Skipping the tip: Why some restaurants and businesses are nixing gratuities

July 6, 2023

Colorado’s iconic and newly reopened Casa Bonita restaurant is dumping tips. Will other businesses join in? CU Boulder economics Professor Jeff Zax weighs in.

A grocery aisle.

Store display psychology: Why you end up buying things near sale items

June 27, 2023

A new study highlights the consumer psychology surrounding purchase decisions when an attention-grabbing sale item is on display.

Pride merchandise.

Amid culture wars, here’s how companies can cultivate authenticity in Pride Month and beyond

June 8, 2023

Pressure campaigns targeting major brands like Target and Bud Light are testing companies’ commitment to supporting the LGBTQ+ community. Smart organizations should double down, Sabrina Volpone explains in this Q&A.

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