Best Practices and Strategy Guide

Digital Signs are displayed on television screens all over campus to announce upcoming events or campus news.

All content must be created/sized at 16:9 ratio for optimum display. 16:9 ratio (1920 pixels wide x 1080 pixels high @ 72 dpi)

Use large, easily readable fonts

  • Stay away from scripts or fancy fonts
  • Body text should be about 30 point or above (depends on the font)
  • Headline text should be about 80 point or above (depends on the font)
  • Use basic colors for body text (black/dark blue)

Limit text

  • Keep your text to about 10-20 words
  • Try to read it OUT LOUD. If you can't read it in 10 seconds, it's too much text

Ensure the background is not distracting

  • Choose solid colors for the background when possible
  • If using a photo, fade the photo or put a block of solid color behind the text
  • Ensure high contrast between the background and text colors (try changing the document to grayscale to test the contrast)

Content Tips

  • The time, date, and location of an event should be apparent on the slide.
  • Use the fewest words possible to describe your event. Time, date, location and catchy headline are typically enough.
  • Promote one event at a time. When advertising multiple events (Speaker Series for example), use individuals slides for each event rather than one slide to promote many.
  • Use QR codes to direct visitors to more information.
  • Use to create short URLs to display on signs
  • Dates need to include day of the week and be typed like this: Tuesday, June 9.
  • Times should be typed like this: 12:00 p.m.