Campus Communications Resources

How we can help market your events, news and programs

Events听听听Newsletters听听听News听听听Branding听听听Social听听听Tips听听听Campaigns

Innovation and entrepreneurship are听mindsets that run deep听in the听minds and spirits of the CU Boulder community鈥攕tudents, faculty and staff. We know many opportunities need to be shared and communicated, so let us help you听get your content, events and opportunities听in front of our shared CU Boulder audience!

Join the Innovation and Entrepreneurship听Communicators Group

All communicators on campus are welcome to the Innovation and Entrepreneurship听Communicators Group听to amplify each other's programs, collaborate on opportunities, share our successes and troubleshoot problems. To join the听Microsoft Teams Chat, Email ListServe听辞谤 monthly meetups, please get in touch with daniel.leonard@colorado.edu.

Events Promotion and Planning

听听If your event or program has a registration or application deadline, create a separate event for that deadline so that it appears higher up in calendar feeds in time for users to act on them!

听听With so much happening on campus, we strongly recommend beginning the promotion of your events before the start of the semester they are happening and at least four months before to sync up with the typical cycles of newsletters, social media campaigns听and other promotional opportunities on campus.

Internal innovation and entrepreneurship听event planning听calendar

Want to see what other innovation and entrepreneurship events may be in the works but not publicly available yet? Please get in touch with daniel.leonard@colorado.edu听to get added to the听Innovation and Entrepreneurship Events Planner spreadsheet.

Other community event calendars for planning

CU Boulder Academic Calendar

Event Planning

CU Boulder Events Planning & Catering听(including campus venue booking)

Promote through the Initiative calendars

To add your event to the听Initiative听events page, you must add it to the听听via the web app听. Adding your event to the calendar will also push your event to websites, newsletters and digital display feeds across campus, depending on the keywords and tags assigned听to your event.

If you create听an event by logging in to a听Localist admin account,听please include either or both of the听tags听"Innovation" and "Entrepreneurship" in your submission.
If you create an event听听without听logging in to an admin account,听please include the "Innovation & Entrepreneurship"听group听in your submission.

听听Keep an eye on other tags, keywords and campus units (labeled as "Groups" on this calendar) that you can use on your events to strategically target audiences across campus.

听听Explicit copy in listings about who is eligible to participate in events (ex: "this event is only open to physics majors," or "this event welcomes听anyone with a Buff OneCard") can be very useful to prospective audiences.

听 Consider also sending your event to CU Boulder Today

Promote through the Initiative Social Media

Add the official Initiative (@innovatecubldr)听and the 麻豆视频 (@CUBoulder) accounts as co-hosts on your Facebook events to add them to our Facebook event feeds.

If you have an event you would like to originate through the Initiative account, please contact karen.reid@colorado.edu

Email Newsletters

The Initiative produces two regular newsletters. The Student Newsletter (targeting all students, faculty and staff) is sent weekly during the academic year. The听Community Newsletter听(targeting our external community of supporters and mentors) is sent monthly.听

To feature content in an upcoming newsletter...

...news story,听contact karen.reid@colorado.edu
...resource,听contact karen.reid@colorado.edu
...event,听add it to the CU Boulder Events Calendar and include the appropriate tags to add it to the Initiative website newsfeed.

Articles and News Promotions

To post an article to the Initiative newsfeed听contact karen.reid@colorado.edu

听 Consider also sending your news to CU Boulder Today

Design and Branding

CU Boulder Branding

All CU Boulder affiliates are expected to use our singular, cohesive brand platform in alignment with university policy.听Learn More

听听Off-brand听promotions from CU tend to receive less audience engagement and shared support from other campus programs.

Innovation & Entrepreneurship Initiative messaging

Below is copy that听can be included鈥攚here it fits your audiences and messaging鈥攐n your websites and newsletters. The goal is to drive the many distinct audiences in our ecosystem听to subscribe to the central initiative newsletters so we can听share our events, news听and opportunities with each other's audiences through the newsletter. That way, we can isolate unhelpful unsubscribes within all of our newsletters while maximizing engagement with our campus community.

Base copy:

The CU Boulder Innovation & Entrepreneurship Initiative can connect you with the resources and programs you need to turn your ideas into impactful ventures. We believe in driving global change by bringing together students, faculty and staff from all corners of campus to ignite the Buff spirit for solving problems.听

For emails:听Join the initiative newsletter for the latest news, events and opportunities:听听

For websites:听Explore all CU Boulder has to offer at听colorado.edu/innovate

Download the Innovation & Entrepreneurship Initiative Stamp

The stamp can be used to accompany any promotion of the initiative.听Please contact karen.reid@colorado.edu听if you need a different version or file type.

Social Media

To amplify posts to your unit's social media accounts听through the official Initiative accounts, please tag us with @innovatecubldr on , and 听and on LinkedIn.

If you have content you would like to originate through the Initiative account, please contact karen.reid@colorado.edu

听听A great way to increase your audience reach through social media is to include tags of all the units related to key people or initiatives in the post.

Other Tips, Tricks and Tools

Before sharing a webpage for promotion, be sure to check that all the
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Compliance and Rules

Campaigns

Questions?

Please contact Karen Reid, Senior Communications Specialist

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