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A creator and scholar says a much-hated Apple ad is standing in for a larger conversation about how tech companies build and deploy A.I.

Chatbots are showing up everywhere, and bringing all the shortcomings of generative A.I. to places an expert says it doesn鈥檛 belong.

Advertisers are very good at getting us to buy things. A PhD graduate wants to use the same playbook to encourage more sustainability and less consumption.

A PhD graduate鈥檚 ethical takes on tech have landed her at Google, where she hopes to shape conversations about shaping the digital world for users.

鈥淩age Against the Machine Learning鈥� isn鈥檛 just a sign in Evan Peck鈥檚 office. It鈥檚 an emblem of his career pivot.

What is it about Taylor Swift that has so many people鈥攅ven her fans鈥攕eeing red? A communication scholar says it's a theme she knows all too well.

Tech is shaping the way we understand the world around us. Do we understand the recommender systems influencing our worldview?

Take two posts and call me in the morning: Social media鈥檚 new role at the pharmacy.

Associate Professor Jody Jahn鈥檚 time as a seasonal firefighter did more than fund her college education, it inspired her professional research. Jahn and a team helped design a pilot program that aims to help wildland firefighting crews improve their culture.

Extreme sports enthusiasts are no strangers to adrenaline rushes, but they know the importance of preparation and safety before jumping out of a plane or climbing a steep mountain. New investors, on the other hand, often jump into the trading game with far less experience and knowledge. Advertising students from CU Boulder recently worked on an education campaign designed to counteract risky behavior.