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The advertising strategy track prepares students for careers in account management, account planningÌýor media management.

All strategic careers in advertising require knowledge of the fundamental principles of brand-building and audience engagement across media platforms, as well as experience with research design and execution, data analysis and strategy development.Ìý

The creative track teaches you to imagine, design and create the consumer-facing touch points of strategic communication—mass-media advertisements, social media campaigns, buzzworthy promotions and more.

In addition to classes where you'll develop and refine your vision as a creator, you will have opportunities to put your lessons into practice in competitions like Young Ones, an international award show, where our students have won to honors for their original concepts. Graduates of this track work as art directors, copywriters, content creators andÌýinteractive designers at both major agencies and innovative startups.

The public relations track will prepare you for a career in one of the nation’s fastest-growing fields. Career opportunities within public relations include—but are not limited to—the roles of publicist, copywriter, event planner, social media manager, and spokesperson.

In this program, you will learn to work closely with news organizations, build relationships with media and other stakeholders, create content for traditional and emerging media platforms—including social media—and manage public relations campaigns.

This track has been discontinued. The information below is only forÌýstudents who enrolled before fall 2024. New students should consider the 'creative' track instead.

The media design track focuses on design-thinking and best design practices to create the consumer-facing content of strategic communication. From posters and apps to TV commercials and Tik-Tok videos—and everything in between.

Our media design students have been celebrated at the One Show in New York, bringing home bronze, silver and gold pencils for their original designs and innovative concepts. Graduates are employed as designers, art directors, experience designers, interactive designers, social media influencers, video designers, and content creators.