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When COVID hit, Taylor Passios (MediaPro鈥�21) watched the world fall into the same pattern she lives in as a hypochondriac: Feel something, Google it, panic 鈥� repeat. She couldn鈥檛 find an academic name for this cycle, so she coined it 鈥淭he ICA Loop.鈥�

鈥淭he ICA Loop is a theoretical concept linking information overload, cyberchondria and the attention economy together using relational evidence between the information seekers and COVID-related media,鈥� Passios told CMCI Now.听

To physically demonstrate this idea of cyclical online patterns while adhering to COVID restrictions, she turned her apartment into a three-room, interactive art installation, complete with fog, heat and lighting. The public installation, part of her senior honors thesis, included walls plastered with news articles, graffiti, broken televisions and 鈥渁 Wheel of Fate.鈥�

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Photo courtesy Taylor Passios

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