ÌýArmory 104B
Dr. Sangwook Lee is an Assistant Professor in the Department of Advertising, Public Relations, and Media Design at the Â鶹ÊÓƵ. His research focuses on AI-driven strategic communications, emphasizing the ethical implications of AI and the impact of digital technologies on advertising effectiveness. Additionally, he also explores the psychological effects of communication technologies, including AI, VR, and AR.
His work has been published in journals such as Computers in Human Behavior, International Journal of Human-Computer Interaction, and Behaviour & Information Technology.
He has presented his findings at major conferences, including the Association for Education in Journalism and Mass Communication (AEJMC), the American Academy of Advertising (AAA), the International Communication Association (ICA), and the National Communication Association (NCA).
Dr. Lee earned his Ph.D. in Mass Communications from Pennsylvania State University.