Chris Vargo
Associate Professor
Advertising, Public Relations and Media Design
christopher.vargo@colorado.edu

听Armory 1B15

听

听is an associate professor specializing in data analytics and听mass communication. He also holds a courtesy appointment as听associate professor in Information Systems at Leeds School of Business.听He enjoys using听computer science methods to research social media, news and advertising data using theories from communication, psychology and political science.听Chris has two research specializations:听agenda-setting theory in new media landscapes听and eWOM on social media. His forthcoming book explores how听computational methods like generative AI can be used for computational content analysis.

Chris currently teaches undergraduate听analytics and digital advertising courses, and quantitative research methods at the doctoral level.听He is also听the founder听of the contextual advertising startup,听.

Chris has long been a computer nerd, but has听three degrees in Advertising & Public Relations: a PhD from The University of North Carolina at Chapel Hill, an MA from The University of Alabama and a BA from The Pennsylvania State University.

Recent Publications

"Fake news鈥� and emerging online media ecosystem: An integrated intermedia agenda-setting analysis of during the 2016 U.S. presidential election.

CU Boulder Authors:
All Authors: Guo L; VARGO CJ
Published in:
Publication Date: 2018-01-01
Type: Journal Article

Fifty years of agenda-setting research: new directions and challenges for the theory.

CU Boulder Authors:
All Authors: VARGO CJ
Published in:
Publication Date: 2018-01-01
Type: Journal Article

Forming, Reinforcing, or Changing Attitudes? Individual-level Antecedents to Sharing Fact-checks on Social Media.

CU Boulder Authors: ;
All Authors: Amazeen M; VARGO CJ; HOPP T
Published in:
Publication Date: 2018-01-01
Type: Journal Article

CU Boulder Authors:
All Authors: Tomeny TS; Vargo CJ; El-Toukhy S
Published in:
Publication Date: 2017-10-01
Type: Journal Article

CU Boulder Authors:
All Authors: Guo L; Vargo CJ
Published in:
Publication Date: 2017-08-01
Type: Journal Article

CU Boulder Authors: ;
All Authors: Hopp T; Vargo CJ
Published in:
Publication Date: 2017-03-01
Type: Journal Article

Election-Related Talk and Agenda Setting Effects on Twitter: A Big Data Analysis of Salience Transfer at Different Levels of User Participation

CU Boulder Authors:
All Authors: McGregor S; VARGO CJ
Publication Date: 2017-01-01
Type: Journal Article

Networks, big data, and intermedia agenda-setting: an analysis of traditional, partisan, and emerging online U.S. news.

CU Boulder Authors:
All Authors: VARGO CJ; Guo L
Publication Date: 2016-12-01
Type: Journal Article

Social Capital, Political Polarity, and Socioeconomic Status as Predictors of Political Incivility on Twitter: A Congressional District-Level Analysis

CU Boulder Authors: ;
All Authors: VARGO CJ; Hopp TM
Published in:
Publication Date: 2016-08-05
Type: Journal Article

Toward a Tweet Typology: A Study of Brand Message Content Types and Corresponding Consumer Engagement on Social Media

CU Boulder Authors:
All Authors: VARGO CJ
Published in:
Publication Date: 2016-07-05
Type: Journal Article

CU Boulder Authors:
All Authors: Vargo CJ; Minooie M; Cole R
Publication Date: 2016-01-01
Type: Journal Article

Does negative campaign advertising stimulate uncivil communication on social media? A big data analysis.

CU Boulder Authors: ;
All Authors: Hopp TM; VARGO CJ
Publication Date: 2016-01-01
Type: Conference Proceeding

First and Second Levels of Intermedia Agenda Setting: Political Advertising, Newspapers, and Twitter During the 2012 US Presidential Election

CU Boulder Authors:
All Authors: Kim Y; Gonzenbach WJ; Vargo CJ; Kim Y
Published in:
Publication Date: 2016-01-01
Type: Journal Article

Pages