Rebay store digital mock up

Rebay advertisement reading "we can repair your silk high-waisted work out pants but we cant guarantee they'll come back in style"

By: Daniel Girten, Brevitt Livingston, Tanner MooreÌýand Lily McgrainÌý

Strategic Communication

Daniel Girten (Stratcomm’23), Brevitt Livingston (Stratcomm’23), Tanner Moore (Stratcomm’23) and Lily Mcgrain (Stratcomm’22) created a campaign for Rebay that was recognized with a silver award at the Denver One Club Awards Show last fall.

Their task was to make online reselling more fun, accessible and personal, especially for Gen Z. The team leaned into the idea that belongings often have a sentimental element, and that this generation cares about sustainability.

Ìý2024ÌýShowcase Selection