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The Association for Consumer Research (ACR) announced Leeds professor, Phil Fernbach, as the recipient of their 2018 ACR Early Career Award for his influential work in the field of consumer research, adjacent disciplines, and public discourse at their annual conference in October.

“The Early Career Award recipient is awarded for significant contributions to the field of consumer research by a scholar early in their academic career. Criteria used to determine contribution include innovation, methodological rigor and the potential to substantially advance our understanding of consumer behavior”, said Rajiv Vaidyanathan, Executive Director of ACR and Professor of Marketing at the University of Minnesota Duluth.

Professor Fernbach’s research has been widely published in academic journals including but not limited to the Journal of Consumer Research, Journal of Marketing Research, Management Science, Psychological Science, Organizational Behavior and Human Decision Processes, Behavioral and Brain Sciences, Cognition and reviewed in notable mainstream media publications from The New York Times and The Washington Post to The Economist, Financial Times and more. Phil also the co-author of The Knowledge Illusion: Why We Never Think Alone, which was chosen as a New York Times Editors’ Pick and explores the nature of knowledge and how much of what we know or think we know is an illusion. Learn more about Phil Fernbach.