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People believe that they know way more than they actually do.

This assertion is the focus of new research from Professor Philp Fernbach of the Leeds School of Business and Steve Sloman, Professor of Cognitive, Linguistic & Psychological Sciences at Brown University.

鈥淲e all suffer, to a greater or lesser extent, from an illusion of understanding, an illusion that we understand how things work when in fact our understanding is meager,鈥� they write in their new book, 鈥淭he Knowledge Illusion: Why We Never Think Alone.鈥�

Illusions of understanding can be dangerous. 鈥淏ecause we confuse the knowledge in our heads with the knowledge we have access to, we are largely unaware of how little we understand. We live with the belief that we understand more than we do,鈥� Sloman and Fernbach contend. If this kind of faulty thinking is so risky, then why it is still prevalent in our societies, why haven鈥檛 we overcome it from an evolutionary standpoint, and how has humanity continued to thrive despite this rather serious design flaw in thought?听

One possible answer is that this kind of thinking, ignorant as it may seem, actually serves some adaptive function. In the book 鈥淭he Enigma of Reason,鈥� cognitive scientists Hugo Mercier and Dan Sperber write that 鈥渞eason is an adaptation to the hypersocial niche humans have evolved for themselves. Habits of mind that seem weird or goofy or just plain dumb from an 鈥榠ntellectualist鈥� point of view prove shrewd when seen from a social 鈥榠nteractionist鈥� perspective.鈥� In other words, illusions of understanding may be an evolutionary trait that actually helped our ancestors navigate the complexities of living in collective groups.

Collaboration was key development in our early civilizations. It allowed a person鈥檚 expertise鈥攚hether it be hunting, gathering, farming, or tool-making鈥攖o contribute to the greater good of the community. In these early societies, Sloman and Fernbach argue, collaboration was so prevalent that eventually, we had trouble identifying where our own knowledge ended and others鈥� began.

This incorrect perception of how much knowledge a person thinks he/she has on any given subject does not seem to be serving humans of the Information Age quite as well. In a world where information can be shared at the speed of light, ignorance has its costs. According to Sloman and Fernbach, 鈥渋f we don鈥檛 know about birth control, then we won鈥檛 use it. If we remain ignorant about horrors that are going on next door, we won鈥檛 do what鈥檚 necessary to stop them. And if we are ignorant about the dangerous things our children are getting into, disaster can follow.鈥� 听

鈥淭he Knowledge Illusion: Why We Never Think Alone" is available for purchase from and most major bookstores. Phil Fernbach is an assistant professor of marketing in the Leeds School of Business. He holds a Ph.D. from Brown University in cognitive science and a B.A. from Williams College where he studied philosophy. His research interests span many areas of consumer behavior including causal reasoning, probability judgment, financial decision-making, and moral judgment.