Assistant Professor
Marketing
468C
Gwen Ahn holds a Ph.D. in Business Administration from the Ross School of Business at the University of Michigan. Her research focuses on how to use individual-level longitudinal choice data to increase usage and engagement in experiential categories. Currently, she studies consumer choices in live events (e.g., performing arts and sports events) and charitable giving, using Bayesian methods, choice models, and machine learning.Ìý