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Rui Zhang is an associate professor in the Strategy, Entrepreneurship, and Operations division at Leeds School of Business, Â鶹ÊÓƵ. He is the Faculty Director of the Master’s Program in Business Analytics. Before that, he served as the Director of the Ph.D. Program in Operations. Furthermore, he serves as Associate Editor for INFORMS Journal on Computing and Networks. His research interests are quantitative methods, especially prescriptive analytics techniques. His work focuses on revenue management problems, last-mile delivery, and influence maximization problems on social networks. His work has been published in Operations Research, Manufacturing & Service Operations Management, INFORMS Journal on Computing, INFORMS Journal on Optimization, Naval Research Logistics, European Journal of Operational Research, and Networks, among others. In addition, he has won several Best Paper awards. A collection of his work was selected as the runner-up for the 2022 INFORMS Computing Society (ICS) Prize.