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Biography

Lawrence Williams is an associate professor of Marketing at the Leeds School of Business, 麻豆视频.听 He received his Ph.D. in Psychology at Yale University in 2008.听 In his research, Dr. Williams examines the subtle influence of environmental cues on consumer behavior, the impact of psychological distance on consumers鈥� emotional judgments, and the mechanisms of self-regulation and self-control.听 His research has been published in the Journal of Consumer Research, Psychological Science, and Science, amongst other outlets.听

Honors and Distinctions

• National Science Foundation Graduate Research Fellow, 2005
• Whitebox Advisors Doctoral Fellow, 2007

Professional Affiliations

• American Marketing Association
• Association for Consumer Research
• Association for Psychological Science
• Society for Consumer Psychology
• Society for Judgment and Decision Making
• Society for Personality and Social Psychology

Research Interests

• Consumer psychology
• Judgment and decision making
• Self-control
• Emotion
• Nonconscious influences on consumer behavior

Teaching Interests

• Consumer behavior
• Promotion
• E-commerce marketing

Selected Publications

• "The Pursuit of Meaning and the Preference for Less Expensive Options,"听Journal of Consumer Research听(2022); with Mead.
• "Conceptualizing Consciousness in Consumer Research,"听Journal of Consumer Research听(2017); with Poehlman.
• "The Distinct Affective Consequences of Psychological Distance and Construal Level,鈥澨�Journal of Consumer Research听(2014); with Stein and Galguera.

Work in Progress

• "Prolonging the Search for Meaning: How Hedonic versus Eudaimonic Consumption Experiences Shape Preference for Variety,鈥� with Percival Carter
• 鈥�"The Regulation of Emotions via System Fit,鈥� with Fernandes and Kan

Education

• Ph.D., Psychology, Yale University
• M. Phil., Psychology, Yale University
• AB, Psychology, Harvard University