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Amit Bhattacharjee is an Associate Professor of Marketing at the Leeds School of Business, Â鶹ÊÓƵ. He earned his Ph.D. in Marketing from The Wharton School, University of Pennsylvania. Prior to joining Leeds, he served as an Associate Professor at INSEAD, an Assistant Professor at Erasmus University, and a visiting scholar at New York University and Dartmouth College.
Amit's research investigates how moral psychology shapes consumers' marketplace judgments and behaviors. Current topics of interest include lay economic reasoning, perceptions of inequality and market fairness, judgments about the relationship between morality and job performance, symbolic consumption and signals of consumer and producer authenticity, and perceptions of consumer welfare and well-being. He spends much of his personal and professional life in a state of confusion about which moral standard to apply in any given situation.
His work has appeared in several top business and psychology journals (such asÌýJournal of Consumer Research,ÌýOrganizational Behavior and Human Decision Processes,ÌýHarvard Business Review,ÌýJournal of Personality and Social Psychology, andÌýJournal of Experimental Psychology: General), and is regularly covered by global media outlets (such as New York Times,ÌýWall Street Journal,ÌýWashington Post,ÌýAtlantic, andÌýNPR). Amit’s research was recognized with theÌýJournal of Consumer ResearchÌýBest Article Award in 2017, and he was selected as aÌýMarketing Science InstituteÌýYoung Scholar in 2019.