Published: April 29, 2024

DEI News At Leeds, Illustration of diverse people
Leeds alum Dr. Vic Marsh shares how his research provides a new method for minority leaders in workplaces to act as allies in DEI initiatives.


While organizations everywhere are working to incorporate Diversity, Equity and Inclusion (DEI) into the workplace, Vic Marsh (PhD鈥21), a specialist in organizational behavior, says that 鈥渕ost DEI efforts听need powerful managers鈥 help to get to听the fundamental goal of correcting unfair workplace processes.鈥 That鈥檚 what Marsh and his co-authors examined in their recently published paper, 鈥溾 published in the Journal Organizational Behavior and Human Decision Processes.听

Marsh shared that his journey began during his first year as a PhD student at the Leeds School of Business, when his professors discovered that the perceptions of effective leadership were skewed by the race of the person advocating for diversity. This inspired him to research solutions to this bias, focusing on two key questions: 鈥淲hy is there a disparity in how white and non-white leaders are perceived when they advocate for the same diversity initiatives, and how can we mitigate this backlash against non-white leaders?鈥澨

Marsh explains that he and his co-authors 鈥済rounded our work in existing research with the goal of creating practical solutions to these complex issues.鈥 The research found that when racial minority leaders engage in allyship that supports those of the same race, they are perceived as less effective allies because of assumed favoritism. The paper also finds that this lowers employee evaluations of leaders and the amount of support for DEI efforts at an organization.听

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鈥淟eaders should be listening to ideas from the bottom up, not just imposing ideas from the top down.鈥

Vic Marsh (PhD鈥21)

Most importantly, the paper also suggests a solution to these issues: 鈥渧oice amplification framing.鈥 This framing asks racial minority leaders to share the voices and ideas of lower-level employees who are of the same race in their allyship. By focusing on voices of people who have less power in the workplace, voice amplification framing reduces the negative effects of same-race allyship.听

鈥淥ur findings offer valuable insights for all leaders, particularly those from minority backgrounds,鈥 Marsh says. 鈥淟eaders can navigate the complex landscape of diversity advocacy by amplifying the voices of their junior employees, which fosters a more inclusive workplace without risking backlash. That means leaders should be listening to ideas from the bottom up, not just imposing ideas from the top down.鈥澨

Marsh shares that it was surprising to see what misconceptions existed around minority leaders鈥 work as allies in the workplace. 鈥淓mployees assume the minority leader wants to talk about DEI and EEO, when minority leaders often have to be volunteered or told to do that work because the risk is so high.鈥 The research bears this out 鈥 leaders are likely to receive more negative feedback and less engagement if they appear to favor an ingroup.听

Organizations that want to support minority leaders and DEI work should incorporate voice amplification into training. 鈥淭he feedback has been overwhelmingly positive, especially from minority leaders who have found a new approach to championing diversity without so much backlash, which underscores the practical impact,鈥 Marsh says. 鈥淔or training, incorporating case studies on effective voice amplification can guide leaders in recognizing and elevating valuable ideas from all their team members.鈥澨

The research doesn鈥檛 stop here, though. Marsh plans to continue exploring how moments of organizational conflict can be used to create change, saying 鈥渁ctively managing crises presents opportunities to transform a debate, and that opportunity is here now with DEI if we all seize upon it.鈥澨

This is critical to supporting the ongoing discussion and implementation of DEI in the workplace. The landscape 鈥渃an feel so negative,鈥 shares Marsh. 鈥淲hat we are missing is sociologist Rebert Merton鈥檚 idea of unintended consequences. You can鈥檛 assume anti-DEI backlash is smart at achieving its own purposes. It can be outsmarted. We provide one roadmap with this research on how to do so.鈥澨