Academic Areas of Emphasis Information and Resources

Accounting students graduate with a comprehensive understanding of the theory and concepts that underlie accounting practice. Coursework emphasizes logical reasoning and the development, understanding, and use of information, enabling students to solve problems in accounting and management while making informed accounting policy decisions.

Business Analytics

The business analytics area of emphasis gives you the technical acumen and business perspective needed to become a confident change agent who makes evidence-based decisions that solve complex problems.听

Finance

The Finance Area of Emphasis addresses issues in the financial services and securities area. Curriculum introduces students to financial management, money and capital markets, investments and derivative securities, and financial institutions. Students obtain the core knowledge they鈥檒l need for entry-level positions in any area of financial management.

Management and Entrepreneurship

Customizable and immediately applicable, Management and Entrepreneurship students are team-oriented, horizontally organized and globally competitive. To ensure close alignment with their professional aspirations, this Area of Emphasis offers students four different tracks to choose from: Information Analytics, Leadership, Operations Management, Social Responsibility and Sustainability, Strategy and Entrepreneurship, and Talent Management.

Marketing

Lead by a marketing faculty that is among the top 20 in the world, marketing students learn how to strategically influence business practices by identifying customer desires, developing products and services to meet those demands, establishing communications to promote products and services, and monitoring transactions and customer responses to guide future activities.

Real Estate

Students in the Real Estate Area of Emphasis explore the link between real estate and capital markets while developing real estate decision-making skills and analyzing opportunities.

Area of Emphasis Guides

Accounting

Explore Accounting through this guide on suggested and required coursework as well as career opportunities in public accounting, corporate accounting, government and non-profit organizations.

Business Analytics

Explore Business Analytics听through this guide on suggested and required coursework as well as career opportunities in data analytics, market research, consulting and more.

Finance

Explore Finance through this guide on suggested and required coursework as well as career opportunities in corporate or public finance; commercial, public and retail banking; personal financial planning, investment banking and money management.

Information Management

Explore Information Management through this guide on suggested and required coursework as well as career opportunities in consulting, digital marketing, financial services, IT services and more.

Leadership

Explore a Leadership focus addition to several management tracks听through this guide on suggested and required coursework as well as career opportunities in supply chain management, IT management and more.

Marketing

Explore Marketing through this guide on suggested and required coursework as well as career opportunities in advertising, market research, brand/product management, marketing consumer goods and more.

Operations Management

Explore Operations Management through this guide on suggested and required coursework as well as career opportunities in aerospace, construction, electronics, financial services, healthcare and more.

Personal Financial Planning

Personal financial planning is a track option within your Finance emphasis area. The program鈥檚 curriculum has been approved by the Certified Financial Planner Board of Standards. After successfully completing the PFP courses, you will be eligible to sit for the national CFP庐 Certification Examination.

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